Caspar Institute logotype
January 2005
Hello.
We've been helping folks integrate computers into their businesses since 1979, starting with pre-schoolers, then high-school students and their teachers, and then moving along to "Industry". We added the web to our repertoire in 1992, and it's been more than a decade since we put our last doubt to rest about its importance -- simply the most important new medium for information exchange since movable type. Printing in color for free! Feedback! Hypertext links that explain themselves and lead to a web of informative resources that searchers can navigate at will! Interactivity! What a boon! From our websites, we annually distribute more than nine million pages of information to more than a million people all over the planet -- and what feels best to us, we do so without uprooting a single tree!
The ability to present instructive, up-to-date, colorful, and lively information to a global audience fulfills a dream for us, and is an amazing tool for anyone who has ideas to share or products to exchange. We call ourselves "websters," not "webmasters," because we regard the web as a demanding and rapidily evolving medium, and pretending to mastery strikes us as vain. We note that other professionals practice -- doctors, for instance, don't advertize themselves as "healthmasters." Like lawyering and doctoring, webstering is an art, so we call ourselves "websters" because it's (1) shorter, and (2) more accurately descriptive of what we do.

Here's a hot flash that still seems to evade many who work the web: This is not paper! And those who visit a website are not "readers" in the traditional sense. The web is more like interactive TV than four-color printing on glossy paper. When we design a website or a web page, we benefit from the thousands of pages we have already posted -- a depth of experience which few "webmasters" can claim.
As much as we are intrigued by the web, we know that it is a quickly evolving, protean, and, for the foreseeable future, immature medium. We approach the leading edge -- frames, java -- with caution, using them only when they enhance our message, never just for "flash." For us, as for our clients, the message comes first, and it is primarily made up of words. We believe firmly that content is primary ...and can point to results which confirm our beliefs. To this end, we provide our clients, as necessary, with marketing, positioning, editorial, copy-writing and -editing, graphical, logo design, and strategic help in additional to the "programming" at the foundation of web design.

Nature can take care of our needs,
but not necessarily our greeds.
    -- Gandhi

Most likely, you arrive here from another of our websites, and we invite you to explore our "soapbox," the Solar Utilities Network. Besides being our bully pulpit for spreading awareness of sensible energy strategies for sustainable living on this planet, the Solarnet website allows us to practice our HTML. Our basic aesthetic conclusions can be found at the SUN mission statement but to restate briefly, we like to maximize content and use graphics and other goodies only when they justify their considerable overhead. Our clients agree. Paying close attention to our own surfing habits, we note we are increasingly impatient with too much glitter, especially when it makes visitors wait too long.
We like to encourage technology transfer, and webstering still isn't exactly rocket science. For small businesses wanting up-to-date websites, nothing beats teaching someone in your business how to roll your own web pages. We enjoyed striking successes with our clients, and so you'll notice that some of the websites in our gallery are now being maintained by the clients themselves. We're prouder of these sites than anything else we've done.

Our calculations show
that on the web,
A picture is worth 4,000 words

If you like what you see at these sites, let us know.
-- Michael Potts
      director

websites we're working on now



websites our clients maintain




Some of our favorite pages


We may be reached by email at info@casparinstitute.org .



copyright © 2005 by the Caspar Institute